ANALISIS PENGARUH BAURAN PEMASARAN 4P TERHADAP MINAT BELI SERTA KEPUASAN KONSUMEN DI STAR SWALAYAN TANJUNG SELOR
Syarifah Nur Azizah. 2018. The Effect of Marketing Mix (4P) on Buying lnterest and Consumer Satisfaction At Star Supermarket Tanjung Selor (guided by Dedik Wiryawan, ST., MM). The purpose ofthis study is to determine the effect of marketing mix (4P) on buying interest and customer satisfaction choose to shop at star swalayan Tanjung selor. This research uses quantitative approach with survey method. Total sample 82 respondents. The results showed that the ma*eting mix directly affects the customer's satisfaction to choose to shop at the self-starter star selor. But indirectly through buying interest has no significant effect on customer satisfaction. The magnitude of the influence of irdependent variable to the mediating variabte is I 4% and the subsequent influence on the dependenr variable is I 0%