MEMBANGUN POTENSI DESA METUN SAJAU SEBAGAI DESA WISATA DI KABUPATEN BULUNGAN UNTUK MENUNJANG PEREKONOMIAN DESA
ABSTRACT DEVELOPMENT OF POTENTIAL METUN SAJAU VILLAGE AS A VILLAGE TOURISM IN BULUNGAN DISTRICT FOR SUPPORTING VILLAGE ECONOMY By HASNAWATI HASAN Bulungan Regency is very rich in tourism potential which is spread in various regions or districts which are divided into several sectors including marine tourism, religion or culture, ecotourism and event tourism. Of all these attractions each has its own attraction so that it is crowded with both domestic and foreign tourists and domestic and foreign tourist arrivals are relatively increasing every year. However, the development of tourism potential in the Metun Justu Village in particular has not maximally contributed to local revenue (PAD), therefore tourism potential needs to be developed, in addition to utilizing the available potential, tourism development is also intended to increase regional income. This study aims to determine the potential and strategy of tourism development in the village of Metun Sajau. This type of research is qualitative research with a descriptive approach. Research informants were determined purposively. Data collection techniques are carried out by observation, interviews and documentation. Data analysis techniques were carried out by data reduction, data presentation, drawing conclusions and data triangulation. Data is presented and analyzed descriptively. The results showed that the Village Tourism Office of Metun Sajau had a strategy to develop the tourism potential in the village. The development strategies carried out are as follows; Man, to maximize human resources in the West Coast Regency Tourism Office, considering the quantity is still not maximal, the Department of Tourism cooperates with stakeholders such as communities, agents, bloggers and forming promotional bodies.tourism to support tourism marketing. Money, the budget used to develop tourism includes the Special Allocation Fund (DAK), given the DAK of the Regency of Bulungan, especially the Village M, but it is still relatively small, the Department of Tourism cooperates with the private sector in providing accommodation and culinary in the tourist area . Material, to optimize infrastructure in tourist areas and encourage tourism competitiveness The Tourism Office implements a partnership scheme between the government and the private sector and develops the application of tourism management independence schemes. Method, physical development includes improving infrastructure of facilities and infrastructure as new tourist destinations or stub and tourism areas that will be developed and improving facilities for supporting tourism activities. Market, carry out events such as exhibitions in and outside the area and work together with the media (Facebook, website, Instagram) to improve the promotion of tourism.